Head of Content, Magefan
Leads content and SEO strategy for 30+ software products, including content calendars, landing page optimization, team review, and conversion-focused blog systems.
About
From SEO content execution to AI visibility strategy.
Mariia Skula helps B2B and SaaS companies understand why traffic drops, why AI search may ignore their content, and what needs to change across content, structure, and entity signals.
Background
Built through hands-on software content work.
Mariia spent more than five years building content and SEO systems inside a SaaS company, growing from support-led writing into content strategy, SEO ownership, and head of content work.
Her experience connects customer questions, documentation, product copy, search strategy, content calendars, internal linking, and conversion-focused blog systems.
AI Search Optimization
Blog Audits
Content Strategy
Entity SEO
B2B Content Marketing
Google Search Console
On-Page SEO
Content Planning
Experience
Content and SEO across a multi-product software business.
Mariia's background includes content planning, SEO, product copy, support-led documentation, link building, internal guidelines, and content team review across Shopify and Magento software products.
Content Strategist and SEO Specialist, Magefan
Owned SEO-driven content planning, on-page strategy, internal linking, product launch support, and consideration-stage content.
Content Writer and Product Copywriter, Magefan
Created educational blog posts, product landing page copy, and user-focused content connected to eCommerce growth and software adoption.
Support Manager and Writer, Magefan
Created user guides and documentation, assisted customers, and turned recurring support questions into FAQs and blog content.
Education
Communication and language foundation.
Ternopil Volodymyr Hnatiuk National Pedagogical University
Master of Education, Teaching English or French as a Second or Foreign Language. Developed communication, analytical, and writing skills that support current work in SEO content strategy and digital marketing.